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CartCraft

CartCraft plans a household's week of meals and prices it before the shop. It is Waypoint's first product. Brand, the iOS app, the web app, the App Store listing and the launch site all came from one studio, and the same team keeps shipping it.

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/Industry/: Food & drink
/Platforms/: iOS, iPadOS, Android, web
/Stack/: Swift, SwiftUI, Next.js, Firebase, Stripe
/Client/: Waypoint Digital, own product
/Year/: 2026

cartcraft.app landing page

This week: nine meals for four people, estimated at $87.39 of a $120 budget

Shopping list: 34 items in aisle order, with what you already have taken off

Stores: every trip costed, picked for cheapest, fewest stops or least waste

Pantry: 11 ingredients already on the shelf, $34.72 off this week

What we did

01
Brand
Name, mark, type and colour, then a guide the app and the site both follow.
02
Product
A native SwiftUI app and a web app on one Firebase backend, with subscriptions on both.
03
Launch
App Store listing, review screenshots, the marketing site and the pricing page.

Building something similar?

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